Search Engine Optimization is the process of facilitating a higher page ranking of a website in the free side of the search engine results in order to drive more customers to the website without spending on advertising. Statistics indicate that in the recent years Internet users became very impatient and unwilling to navigate beyond the second page of the search results.
SEO is an ongoing, never-ending process whose results are not predictable and most definitely, never instant. However the long term benefits of SEO are very clear: to achieve top positioning in the most popular search engines such as Google, Yahoo! and MSN.
What SmartWebsites' Search Engine Optimization Service can do for your business:
Why do I need a Search Engine Optimization SEO service?
Search engine marketing is the new way to reach customers. No longer do you have to waste your marketing budget on campaigns that target thousands of people that aren't even interested in your product. SmartWebsites' search engine optimization services will place your company in front of a potential customer exactly as they are searching for your product or service!
How long does it take to see the results?
Achieving good search engine rankings isn't an instant process and dedicated SEO (search engine optimization) companies such as SmartWebsites will spend several months optimizing and tweaking your website.
It usually takes four to five months before the changes filter through into the search engines. Website optimization can be carried out on any existing site and as previously mentioned, all sites designed by SmartWebsites are optimized as part of the design process.
However, please bear in mind that no guarantees can be given as to where your site is going to be positioned once it has been optimized and indexed, but we generally work for top 20 placements for at least 50% of your keywords.
As the initial step of SEO, one of our SEO experts will review your website and identify which areas need optimization to make the site search engine friendly. It is very common for websites to have duplicate content, flash content, lucking important keywords and other similar problems which prevent them from being indexed. In addition, our experts will review your keywords and use keyword research tools to create a list of the most searched terms for your website or industry.
Our SEO experienced engineers are well-established web developers who have an in-depth knowledge of several website technologies such as PHP, ASP, JSP, XML, CSS, etc. The optimization engineers will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. During this process our experts will be dealing with issues such as creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, dynamic content, etc.
Once the optimization process is complete, we will proceed with submiting your website to all the major search engines and directories, including Google, Yahoo and MSN. This will facilitating faster indexing. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. We will also submit your website to many directories that we have researched and found to help in developing link popularity. Directory listings prove to be an effective way for improving the performace of SEO. Lastly, if your website has indexing issues, we will create and submit XML sitemaps to both Google and Yahoo via their respective programs.
To illustrate the ongoing performance of our website in search results, we provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.
Step 1: Audit & Build
SmartWebsites will produce an audit for each clients website detailing changes to be made to code, links, content, structure etc. It is then important that we help you implement these changes and ensure processes are in place to prevent future issues. If required we can even design and build optimized web pages for you & the pages can be uploaded and submitted, as necessary, to the search engines.
Step 2: Monitor Your Rankings
SmartWebsites monitor ranking and visibility scores for both paid and organic listings, enabling you to compare your results. We also provide advice on developing content to match the way people use search engines, to help attract additional visitors.
Step 3: Continually Optimise Your Pages
knowing your position for various keywords and search engines is only the beginning. SmartWebsites provides straightforward and expert recommendations on steps to take to optimize your site continually. Recommendations are based on a comparison of your pages to an index of top-performing sites, as well as on comparisons to specific competitors that you identify. Search engine optimization is not a one-time event. The SEO environment is constantly changing. Search engines update their rules, competitors optimize their sites, and new competitors enter.
Step 4: Analyze Your Results
Top positions mean nothing unless they drive business results. SmartWebsites offer customized reports on users, conversion and revenue, and can incorporate cost data for a true ROI picture. You'll be able to see which search engines are driving the most qualified traffic. You'll be able to understand which keywords or phrases result in greatest revenue. And you'll be able to compare your results for both paid and organic search activities with results from other online marketing activities to ensure you are maximizing ROI.
Investigate on our Search Engine Optimization service today by calling us at +357 24423635 or by using our contact form.
Investigate on our Search Engine Optimization service today by calling us at +357 24423635 or by using our quotation form.
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